SiriusXM May Be Acquiring Pandora


SiriusXM remains in speak to get Pandora, inning accordance with reports from CNBC and the New York Post. Considered that SiriusXM’s moms and dad business Liberty Media and Pandora have actually remained in on and off conversations for over a year at this moment, the talks aren’t unexpected in the least. However it does not imply a sale impends.

In 2015, Liberty Media supposedly made a $3.4 billion quote to acquire Pandora, which was decreased by the board of the streaming service, due to an argument on the assessment of Pandora. This time around, the 2 business as soon as again have not had the ability to settle on the worth of the offer, inning accordance with both reports.

If an offer ultimately gets done, there are concerns regarding exactly what SiriusXM can use Pandora besides a bit more money. SiriusXM most likely requirements an on-demand streaming service as much as Pandora requires much deeper pockets– as items like Android Auto and Apple CarPlay end up being more common, more users will move far from standard and satellite radio (SiriusXM) and count on the apps on their phones (and thusly in their infotainment systems) like Apple Music, ESPN, and Pandora for their music and early morning radio programs.

Provided the consistent talking these 2 business have actually maintained given that in 2015, an offer is still possible, however if SiriusXM is aiming to obtain Pandora at a minimized expense like its moms and dad business aimed to do in 2015, this might not be fixed anytime quickly. Pandora’s CEO Tim Westergren nor its board appears to be in a marking down state of mind.